Our mission is to get pet owners to think about the items they buy for their pets. We believe in harmony between function and design and that pets have become family.

Smack Bang opened its doors in Wellington, New Zealand on the 2nd of October 2017 and launched online in November 2017. Amelia, along with her two boys, Gus and Finn (Maltese x Shih Tzus) found a home on Tory Street and then later moved to College Street.

Early 2025, Amelia decided to close Smack Bang. That's where we come in. Hi everyone, we're Nicola, Riky and Bao (coincidentally a Maltese x Shih Tzu) and we are the proud new owners of Smack Bang! Being Wellington born and bred, we have always admired the Smack Bang store and the customer experience. We couldn't imagine Wellington without it and knew it needed to keep going. 

Though we have only relaunched online, we aim to reopen a physical store to continue Smack Bang's legacy. Our own experience as customers in store and the amazing spirit of the community will encourage us to come back. We cannot do this without your support.

Our aim is to stock amazing products from NZ small businesses and overseas cool kids. We will continue to scour the globe for the coolest, on-trend, high quality products.